ORIGINAL IMAGE
jack marshall media
Friday 9 October 2015
30 Days Of Night trailer review and Poster Analysis
Compare the impacts and effectiveness
of the trailer and poster of 30 Days of Night
Both the trailer and poster for the film ’30 days of night’
are both purposefully designed to advertise the film using examples of synergy
and iconography. They are also created to be used as a narrative. An example of
synergy in the poster is the website which is also in the trailer which
encourages people to look on there for more information on the movie. They also
use images from the trailer in the movie poster.
All the events that happen in the trailer happen in
non-chronological order and at the very start there is equilibrium but the
darkness makes you know there is something wrong. In the first scene of the
trailer everything is black there is a fade up to a woman looking stressed in
the kitchen next to a large window, so you expect something to come through it.
The man sitting in the other room looks more worried than the woman and the
scenes keep cutting in to each other with a quick cut and in the last quick cut
you see something dive through the window and grab the woman. There is another
quick cut and you see the man running over to the window and you can hear the
woman screaming and the man shouting after her. The scene cuts quickly to
outside the house and you can see the woman underneath the house and when the
man gets a hold of her you see her POV of him as she is dragged underneath the
house.
The studio title card comes to the scene; warm colours are
missing from the pallet which is missing colour all the way through the film.
There is no red because they’re draining the blood out of the people. Crescendo
building up to add tension to the scene. Text cards to fill in the scenes and
make the trailer last longer keep popping up to fill in elements of the movie.
This one says “They lived in the shadows.” The text cards keep fading to black
because it adds more atmosphere and tension to the movie. A shot shows a high
angle long shot of two people standing on the roofs. There are no lights in the
village “They are the last of their kind”-another text card fades to black. The
shot tilts to unnerve you. We’re are above the arctic circle, and a high long
establishing shot of the village with the lights turned on with low dark clouds
making it dark. Another text card comes saying “Where night lasts for 30 days.”
Guy on his own in an extreme longshot there’s a close up but in the background
there is a man in the background blurred out.
There is a montage of exciting scenes and the last shot in
the sequence is a vampire with their mouth wide open. Half way through you can
see the hero. Medium shot of man in jail. Reverse shot is of policeman. In a
medium shot you can see the bars of the cell; it makes you think who is
trapped. “Board the windows try to hide, run” he gets closer with each shot is
teeth are dirty and rotten like the vampires teeth. Then there is a close up of
the police man saying “Who are they?” and as he says that the director cuts over
to the man standing next to the window and you can see someone through the window
and you hear a deep sigh as if something evil is outside.
There is another montage of the town. There is writing in the title card which says
“Based on the ground-breaking graphic novel.” There is a sequence of fast paced
clips from throughout the movie where all the victims are separated by little
fade to black cuts and fade ups. Then there is a steady non-diegetic heart beat
in the background and as the montage progresses its grows faster and louder to
increase excitement. There’s a cut to a little kid walking down the street on
his own. There’s another title card saying “from the director Sam Raimi” the I
on Raimi is dripping blood, fans of horror will know Raimi directed The Evil
Dead and poltergeist. There’s another cut to a woman walking down the street
shouting for help and you can see quick edits of the people looking through
little gaps in the houses at her just expecting her to be killed by one of the
vampires. There is a very shot of a face brief face of a vampire with blood
smothered all over his beard. Then there is a record player spinning and one of
the vampires puts a long dirty nail on the player and a steady loud beat starts
playing fade up to a small pool of blood dripping down the hill. There are no
bright colours in this movie so the colour has been drained from the movie
texture. The man that’s in the cell says, “That ain’t the weather. That’s death
approachin’.” A title card flashes up and says “How can they be stopped” Music
builds. There are more scenes of violence getting quicker. The main character
saying “we can last a month” in the movie he is always ahead of the woman
making him look as though he is in charge when really he isn’t. There are more
scenes of vampires and victims fading up to black quick cuts. The music keeps
getting faster and louder to make it exciting you can see scenes of people
dying. As the music builds the shots get quicker and shorter to increase the
excitement. Music builds up to the final scare. A title card saying “30 Days of
Night” flashes up on the screen as if it’s written in blood. The billing block
comes up telling you who’s in the movie and the website to find out more
details about it .
On the
poster you notice straight away all the blood splatters because it is the
brightest colour on the poster. The people are grey and disaturated because
there is no bright colour on the pallets. You can see people off in the
distance behind the woman holding the gun, but in between her and the vampires
you can see “They’re coming…” painted in red, which has connotations of blood
and death. The woman looks weaker next
to the big ‘Hero.’ Looking brave with the axe. At the bottom right of the
screen next to the billing block you can see a vampire head facing towards the
woman but it’s as if the man is protecting the woman with the axe but really
you know he is not in charge the vampires are in charge. The man with the axe
looks tired and unshaven to make it look as though he has not had any sleep
since the vampires have come. There is a review from the empire paper, which is
a popular paper, so this is an
important recommendation saying “FAST,
BRUTAL AND TOTALLY UNSTOPPABLE” and they have given the movie 4 out of 5 stars.
In the poster they have their backs to the vampires who are all huddled up so
they are going in to attack them and they don’t know where they are. The sky is
all discoloured as well as the people because it is night time and the sky
looks as though there is a storm coming, which indicates trouble. Even though
it is dark there is still a light shining on them. You can also see the man
with the axe has a police uniform on so you can see he is a powerful man, but
not strong powerful. The title is written in blood and the writing is as if the
writer isn’t human, and is more of a vampire. The purpose of the website is to
give the viewer more of an idea of what to expect.
I think the
trailer is more effective because it can use sound and moving images that can
suggest more of the story though the images and mise-en-scene of the poster
hint at the storyline. Both have the film’s website where people can go to find
out more information.
By Jack Marshall
Thursday 18 December 2014
x-files essay
How does
the opening sequence to the X-Files Squeeze attract the audience?
In this
episode of the x-files there is a person called Eugene victor tooms who is a
killer mutant who only goes after people with damaged livers he then he can
shape his body to fit through the smallest of spaces. He only kills 4 people
when he comes out of hibernation which he hibernates for 30 years. Scully and Mulder
are the two agents that are sent to try and sort the case but after Eugene is
captured he is let out of his mental institution he goes after Scully for his final kill
before hibernating.
The X-Files
and CSI have the same start of someone dying or someone finding a body audience
expectation and anticipation both shows use of the horror/thriller genre.
Establishing
shot which is a long high shot showing where they are. Its dark it’s the x-files
which means you know what’s going to happen. The scene dissolves from 1 to 2.
The purpose
of the high angle shot of the man leaving the building tells you he’s the one
to die the angle makes him look isolated and vulnerable.
The effect
of the editing when the man is walking to his car while he’s being observed
makes him look vulnerable everything goes grey around him but he is normal it
adds tension because the series of edits from the drain to the man until you
notice a pair of yellow eyes staring at the camera out of the drain.
The man I
slowed down and everything is de-saturated to tell the audience he’s the target
he’s the one going to die. He also has a yellowy glow to his skin. The man has
liver damage because his skin is yellowish.
The sound
used in the sequence is a low quiet relaxing song at the start when you first
see the man outside the building, then when you see the man in the drain the
song turns into strings being plucked (sound motifs) everyone is getting
quitter while the strings being plucked is getting louder. It also has a
crescendo.
The man is
made the victim when there is no one watching the security cameras so he is
definitely alone or is he? You see a jump cut to the elevator that has the
doors open but the elevator isn’t there you here and the wires shaking off each
other as though there is someone climbing up the elevator shaft.
You can’t
see behind the man as he walks away because they don’t want to reveal the
killer. The man walks into his dark office ( mise-en-scene) the man sits down
and realises he wants a coffee he goes to make one and the camera tracks behind
him as though he was being followed.
Then as the
camera leaves the room it keeps changing from him to the vent but then the vent
starts to have a screw coming out as though there is someone unscrewing it and
a loud screeching sound is playing as the music starts to die down the vent
opens up for an innuendo.
In the final
section after the actual murder the significance of the camera movement and
sound is used like the camera is a quick movement to his room which is pitch
black so you can’t see in the room and after the door closes the man is
attacked and the you can see the curtains moving then you see the door handle
moving because he wants to get out then it breaks. Then when the camera gets
into the room you can see something that looks like blood dripping from the
desk to the ground then when the camera tracks up you see its coming from the
coffee cup so you think it is just the coffee that is dripping then the camera
tracks to the right and in the reflection of the picture you can see his dead body
lying in the chair/sofa. The camera tracks around the room and you see the
globe that the man was playing with is now gone because the person who killed
him takes a little gift for himself after but you also see the coffee mug and
you notice that there is some blood coming from it but you think it is coffee
this is playing with the viewer’s mind but further into the episode you find
out that the killer eats the livers to survive because he needs to kill 5
people in order to hibernate. Then the camera tracks over to the wall and the
air vent Eugene Tooms came from, is closing and the screws start screwing back
into place. Then it cuts to the title sequence. And the rest is people looking
for clues.
Tuesday 21 October 2014
The Wilhelm Scream Compilation
The Wilhelm scream is a film and television stock sound effect that has been used in more than 200 movies, beginning in 1951 for the film Distant Drums. The scream is often used when someone is shot, falls from a great height, or is thrown from an explosion
Thursday 16 October 2014
Wednesday 8 October 2014
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